Tomás Alvarez · Commercial Analytics Lead · 4 min read
Dashboard adoption in market access is consistently poor, and the reason is rarely visual design.
The work is fundamentally narrative: what changed, why it changed, and what evidence supports our response. A dashboard optimised for monitoring answers none of those questions well.
Reframing the deliverable as a continuously updated brief — generated, cited and reviewable — moved usage in one programme from under a fifth of the team to near-universal within a quarter.
- market access
- adoption
- analytics